Ai Se Eu Te Pego was written in Brazil and first recorded in earlier versions before Michel Teló released his version in 2011. His recording became a huge international hit in 2012, topping charts across Europe and Latin America after footballers danced to it during goal celebrations. The chorus travelled far beyond Portuguese speaking audiences through radio, sports broadcasts and early viral videos. Short extracts of the hook now circulate as a reusable reaction sound, kept alive by nostalgia for the song and its association with carefree summer parties.