Gilgamesh is the arrogant King of Heroes from the Fate franchise, a character whose pride and contempt for his opponents define many of his scenes. Onore is a Japanese exclamation used to express anger or contempt toward someone, often translated as damn you, and it fits his furious, superior attitude perfectly. The short shout has circulated online as a reaction clip in anime edits, gaming videos and meme soundboards, where fans use it to mark a humiliating loss or a sudden reversal of fortune.