Hasbulla Magomedov became a global internet personality through short videos shared on TikTok and Instagram in the early 2020s, where his confident personality and distinctive laugh quickly made him a meme favourite. Clips of him laughing were cut, shared and reused across reaction videos, edits and soundboards, spreading far beyond his original posts. Like the baby laughing meme, his laugh works because it is instantly recognisable and hard not to smile at, which is why creators still reach for it for light-hearted mockery and celebration.