Pharah is a playable hero in Blizzard's team shooter Overwatch, first released in 2016, and this line is tied to her ultimate ability, Barrage, which unleashes a volley of rockets from the air. The phrase became one of the game's most quoted voice lines because it warns enemies just before a devastating attack, making it perfect for highlight reels and parodies. It later spread beyond Overwatch through YouTube montages, Twitch clips, and soundboard sites, where it is now used as a shorthand for dramatic, over-the-top retribution.