J. Jonah Jameson is the gruff editor of the Daily Bugle in Spider-Man, a character created for Marvel comics in the 1960s and brought to life on screen by J. K. Simmons in Sam Raimi's Spider-Man films from 2002. His loud, sceptical treatment of Spider-Man made him a fan favourite, and short clips of his outbursts have circulated for years as reaction memes and soundboard favourites. The character returned in later Spider-Man films, keeping the voice and mannerisms familiar to new audiences who reuse the clip for modern jokes about media, outrage and overreaction.