Juice WRLD, born Jarad Higgins, adopted 999 as a personal emblem throughout his career, explaining it as turning the negative symbolism of 666 upside down into something positive. The number appeared across his music, merchandise and fan community, becoming shorthand for his emotional, melodic rap style and his message of struggling through pain. After his death in 2019, 999 remained central to how fans remember him, so short clips tied to the motif continue to circulate in edits, soundboards and tributes online.