Kirmes is the German word for a local funfair, where travelling rides are powered up in front of crowds before each run. This recording is labelled as a motor noise from a Kirmes jingle collection, and it captures that familiar pre-ride moment rather than a car on a road. Online, creators borrow the clip as a generic heavy engine start, using its long crank and rev to build anticipation for vehicles, generators, carnival rides and homemade machines in short edits and meme videos.