The line comes from Overwatch, Blizzard's hero shooter released in 2016, where Mei is a climatologist hero known for her ice based abilities and cheerful personality. One of her in game voice lines has her flustered and repeating an apology, and players quickly clipped it outside matches. It spread through gaming edits, Discord soundboards and short form video as a universal sorry reaction, and it is still used because Mei's earnest delivery works for both genuine apologies and sarcastic ones in multiplayer lobbies.
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Mei saying sorry over and over from Overwatch, a flustered apologetic voice line creators use for awkward mistakes, fails and cringe moments in video edits.
This is Mei from Overwatch repeating her apology in a flustered loop, saying sorry several times in quick succession. Her voice is soft, high pitched and increasingly panicked, which makes a small mistake sound completely over the top. The clip lasts only a couple seconds but the repetition is what sells it, turning a polite apology into pure embarrassment. Viewers instantly read it as someone who knows they messed up and cannot stop apologising, even when the situation on screen is minor or totally their fault.
