Niko Bellic is the Serbian immigrant protagonist of Grand Theft Auto IV, released by Rockstar Games in 2008 and set in a fictionalised New York called Liberty City. Voiced by Michael Hollick, Niko became one of gaming's most quoted antiheroes thanks to his dry humour and outsider perspective on the American Dream. As GTA clips spread across YouTube, TikTok and soundboards, short voice lines like this one were reused as reactions and meme punchlines, keeping Niko recognisable long after the game's release.