Place it at the very start of a holiday montage before any talking, then follow it with a camera shutter effect for the first photo dump and a cash register cha-ching when you show the bargain price you paid.
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This 14-second clip pairs an upbeat pop backing with a bright female voiceover delivering the line Nothing beats a Jet2 holiday in full advert style. It feels cheerfully smug and instantly summery, like a holiday win announced out loud. It comes from the Jet2 package holiday television advert that later became a widely shared travel meme.