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Jet2holidays has used Jess Glynne's Hold My Hand in its television advertising for years, with the sung slogan nothing beats a Jet2 holiday becoming closely tied to the brand. The line exploded on TikTok in 2025, where creators paired it with holiday footage, airport clips and, increasingly, videos of trips going wrong. That contrast between the cheerful advert and chaotic real travel turned it into a widely shared meme sound, and it remains popular because the hook is instantly recognisable even to viewers who have never booked the holiday themselves.
About this sound
The viral Jet2 holiday advert jingle built around the nothing beats a holiday slogan, used over TikTok travel clips, holiday reveals and ironic trip fails.
The clip is the instantly recognisable Jet2 holiday advert sound, opening with bright, upbeat pop music and a cheerful sung line declaring that nothing beats a Jet2 holiday. It sounds warm, sunny and deliberately optimistic, with a catchy melody that sticks after a single listen and a holiday-advert polish that makes even ordinary footage feel like a package-holiday trailer. When it drops over a video, viewers immediately expect sun, airports and good times, which is why it works just as well played straight for a genuine trip reveal as it does ironically over delays, rain and holiday chaos.
