Put it immediately after the price appears, so the question answers the number on screen. Follow it with a reaction sound for the group's response, then return to normal dialogue. For a bigger build-up, open with a rising sting before the reveal, then let this clip close the exchange.
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A short meme clip centred on the Russian word skolko, meaning 'how much', delivered in just under a second. It lands as a blunt, deadpan question, the kind that makes a price, a quantity or a surprising total feel suddenly awkward. The humour comes from that flat directness, turning an ordinary question into a quick reaction for chats and edits.