The coin sound debuted in Super Mario Bros. for the Nintendo Entertainment System in 1985, created as part of the game's sound design by composer Koji Kondo. In the game it plays whenever Mario collects a gold coin, with 100 coins awarding an extra life. As Mario became one of gaming's most recognizable series, the effect spread beyond the console into videos, streams, apps and memes. Its short length and clear reward meaning have kept it in constant use as a universal signal for earning points, money or success.