Vitas is a Latvian-born singer known for his extreme falsetto, and his 2001 track The 7th Element became a late internet rediscovery in the mid-2010s. Clips of his costumed television performance spread on YouTube and social media because the trilled chorus looked and sounded unlike mainstream pop. Remixes shortened that hook for memes, edits and soundboards, where the ten second burst became shorthand for something glamorous, extraterrestrial and ridiculous at once. It remains popular because the vocal is instantly identifiable even without lyrics.