Place it as the punchline after your setup line, not under background music, and let it sit alone in the mix. Follow it with a short reaction sound if you want a second beat, or end the edit there for a clean cut.
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This clip is a short excerpt of Turkish president Recep Tayyip Erdogan speaking in Arabic, running just under ten seconds with a clear, formal delivery. It feels serious and authoritative on its own, which makes the contrast funny when it is played in casual or unexpected moments.