Esporte Espetacular is a long-running Brazilian sports programme on TV Globo, first broadcast in 1973 as a Sunday magazine show covering football and other sports. Its opening theme became deeply familiar to Brazilian audiences, and the tan tan tan phrasing is how viewers imitate and parody that theme online. Short clips of the sting circulated through meme pages, sports edits and messaging apps, where it came to signal a mock television presentation of any moment, however small, keeping the reference alive far beyond the original broadcast.