Hikakin is one of Japan's most popular YouTubers, first known for beatboxing and later for his energetic gaming, product review, and comedy videos. His spoken introductions and catchphrases are often clipped by fans into very short meme sounds for editing. This 'ikimasu' clip, meaning 'I'm going,' spread in that format because it captures his upbeat delivery in under a second. Online, creators reuse it outside its original context as a universal starting signal, especially in anime, gaming, and reaction edits where a quick Japanese voice cue adds energy and humour.