LeapFrog launched the LeapPad 2 in 2012 as a children's learning tablet, following the success of the original LeapPad. Its startup sound became familiar to a generation of young users who heard it every time they turned the device on. Years later, clips of the chime began circulating on soundboards and in short-form videos, where it is now used as shorthand for early 2010s childhood and retro educational tech. Its appeal lies in instant recognition rather than any meme or catchphrase attached to it.