The Ancient Magus' Bride began as Kore Yamazaki's manga in 2013 before the 2017 television anime adaptation brought Elias Ainsworth, the thorn-headed mage who buys Chise Hatori as his apprentice and future bride, to a wider audience. His reserved manner makes any laugh stand out, so this brief ha ha ha was clipped and shared on soundboards as an anime reaction. It has stayed in use because it works outside its original scene, signalling quiet superiority in edits even for viewers who have never watched the series at all in full.