Mehnersmoos built a following in German Deutschrap with deliberately crude humour, simple hooks and songs centred on everyday drinking culture, which is why short clips from their tracks travel easily as memes. The 3 Bier intro is shared online stripped from a longer track, reduced to its most recognisable moment so it can work alone on a soundboard. Its appeal comes from how specific it feels to German party humour while still being understood from tone alone, so creators reuse it for edits far beyond the original rap audience.