The Price Is Right began its current run on American television in 1972 and built its identity around contestants guessing prices to win prizes. Its correct answer bell became one of the show's most recognisable audio cues, alongside the losing horn. Clips and recreations spread through YouTube edits, trivia games and soundboards, where the chime now works as a universal sign for getting something right. It is closely related to a simple ding sound effect, but its game show timing makes it feel more like a prize moment.