Place it at the very start of an edit to set up the entrance, then cut to the payoff clip once the reveal lands. For an ironic fail, follow it with the game show buzzer to undercut the confidence, and for a genuine win, follow it with the cheer to let the celebration take over.
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This 18-second clip carries KSI's confident chorus hook over a punchy, upbeat beat, with the line about being in the thick of it landing as a bold, theatrical statement. It feels swaggering and larger than life, turning an ordinary moment into a dramatic entrance. It comes from KSI's song 'Thick of It', featuring Trippie Redd, released in October 2024.