1.1K 
137 
Download MP3 
KSI released 'Thick of It', featuring Trippie Redd, in October 2024, and the chorus quickly became a TikTok favourite. Creators paired the confident hook with dramatic entrances, sports highlights, glow-ups and ironic fails, turning the song into a shorthand for being at the centre of the action. The line spread through edits, reaction videos and short-form clips across social media, where its instantly recognisable melody made even ordinary moments feel cinematic. Its popularity as a meme sound has kept it in regular use long after its chart run.
About this sound
The viral 'I'm in the thick of it' line from KSI's hit song, used in memes and edits for dramatic entrances, confident moments and sudden fails.
The clip opens with KSI's confident vocal hook from 'Thick of It', delivered over a punchy, upbeat beat that immediately signals a big moment is coming. The phrase 'I'm in the thick of it, everybody knows' lands with a swaggering, almost theatrical energy, making it perfect for a reveal or a bold entrance. As the music builds, the sound feels larger than life, turning an ordinary clip into something dramatic and self-assured. Listeners recognise it instantly, and that familiarity adds humour, hype and a sense of inevitability to whatever scene follows.
