Place it at the end of a reveal sequence, after the setup has fully played out, so it closes the joke instead of starting one. For a bigger finish, follow it with Directed by Robert B. Weide, or swap in Ba Dum Tss Drum Sting when you want a lighter ending after the same reveal.
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This 1.6-second clip recreates the familiar John Cena intro setup, with a rising announcement and a sharp impact, before swapping the expected shout for a flat 'bruh.' It feels sudden, silly and deliberately overdramatic, turning an obvious reveal into an instant joke. It comes from a meme remix of WWE entrance audio built around the line 'And his name is John Cena.'