Place it early in an edit as the ice cream man introduction, then follow it with a sudden scare sound once the joke is clear, and finish with a short comic reaction for viewers.
このサウンドについて
This 32-second clip is titled Morozhenshchik Rod Sullivan No 4, and it centers on the ice cream man figure named in its title, using its full length to build a complete little scene around him. It feels playful and slightly unsettling, like a familiar street tune that stays cheerful on the surface while hinting at something stranger underneath.