Rod Sullivan is the antagonist of Ice Scream, the mobile horror series by Spanish studio Keplerians that began in 2019. Rod is an ice cream seller who freezes and kidnaps children, and players must rescue them while avoiding him. Ice Scream 4 continued the story in Rod's factory, giving fans more of his voice, music and chase moments to clip. The sounds spread through gameplay videos, edits and soundboards, often alongside a FNAF jumpscare scream, and remain popular for horror memes and scary roleplay scenes.