The chant comes from The Inbetweeners, the British sitcom following four awkward teenagers, and appears in the episode A Night Out in London, when the boys travel across the capital for a night out. Fans singled out the brief bus scene as the episode's funniest moment and shared it as a short clip on soundboards and social media. It has lasted because it is instantly recognisable to viewers of the show, easy to drop into night out videos, and captures the series' mix of crude humour and teenage overconfidence.