The clip circulates on soundboards under its Russian phrase, transliterated as postav po gromche kani, and its exact original recording is not widely documented. Instead of a confirmed film, show or song source, it has spread simply because the request is universal and easy to reuse. Russian-speaking users share it in chats and edits as a shorthand for turn it up, while other listeners use it for the tone alone, hearing an urgent, comic shout even without understanding every word of the phrase.