The line comes from Re Zero Starting Life in Another World, the anime series that premiered in 2016. Rem is a blue haired maid and one of its most popular characters, but in the story her name and memories are consumed, leaving almost everyone unable to remember her. Other characters asking who she is turned into a long running fan joke, and the short question spread across forums, Discord servers and edited clips as shorthand for a beloved character being erased or overlooked, which is why the phrase is still quoted and posted today.