Place it at the very start of the edit as the cold open, then cut straight to the announcement. Follow the reveal with the Law and Order Dun Dun sting as a second beat, or end a ridiculous headline with the DJ Airhorn as the closing sting.
Over dit geluid
This 18-second clip is the loud opening theme of CCTV's Xinwen Lianbo evening news, a bold orchestral fanfare built to announce the broadcast. It feels grand, urgent and unmistakably official, turning an ordinary moment into a formal bulletin. The music comes from China's main state television news programme, where it introduces the nightly broadcast.