Xinwen Lianbo is the main evening news programme of China Central Television, known in English as CCTV News, and its opening fanfare is recognised across China as the signal for the national news. Online, soundboard users have shared an especially loud, boosted version of that opening, labelled as the loudest start, for use in jokes and edits that borrow the authority of a news broadcast. It remains popular because the familiar theme needs no explanation: a few seconds instantly set up a mock announcement, a dramatic reveal or an over-the-top interruption.