The haka is a traditional Māori ceremonial dance from New Zealand, long performed to challenge opponents, honour guests and mark important occasions. It became familiar to global audiences largely through New Zealand rugby, where the All Blacks perform a haka before international matches, and through film, television and sporting broadcasts that followed. Online, short haka clips have been reused as hype sounds for sports edits, gaming videos and reaction content, because the chanting and stomping instantly convey confidence and team spirit without needing explanation.