Juice WRLD, born Jarad Higgins, became one of the defining emo rap voices of the late 2010s before his death in 2019, and his music has stayed heavily edited and shared since. Sigma edits grew separately on TikTok and YouTube, using lone wolf imagery and phonk or rap clips to present characters as detached and self reliant. This sound sits where those two trends meet, which is why it keeps circulating in tribute posts, character edits, and ironic confidence memes long after the original meme wave.