Boombastic was released by Shaggy in 1995 as the title track of his third album and became a number one hit in the UK and a top three single in the US. Decades later its opening boast was clipped for social media, where the six second line became a reusable meme for entrances, transformations and ironic self promotion. The humour comes from reviving a slick nineties dancehall hook for low effort phone videos, and its short length and clear first words make it easy to recognise before the punchline even lands.