Pou is a virtual pet mobile game first released in 2012, where players feed, clean and play with a small brown alien creature. Sounds from the game, including its distinctive sneeze, have become familiar to a generation who grew up tapping through its mini-games and daily care routines. Online, short Pou audio clips are reused in memes, reaction videos and playful edits because the character is instantly recognisable even without any visuals. The sneeze remains popular because it is short, cute and easy to drop into a joke about illness, allergies or surprise.