Online, the phrase is shared as a short Portuguese audio clip that people recognise for its simple weather comment, and it circulates mainly among Portuguese-speaking creators and viewers who use it as a reaction sound. Because the wording is short and easy to understand in context, it fits neatly into memes, short videos and chat replies about cold days, travel and winter outfits. Its continued use comes from that everyday relatability rather than a single famous scene, making it a handy shorthand for saying the weather has suddenly turned cold.