Team Fortress 2 was released by Valve in 2007, and the Heavy Weapons Guy quickly became one of its most quoted classes thanks to his distinctive accent and simple, forceful lines. This command was recorded as an in-game call to move teammates forward during attacks. Clips spread through early YouTube gaming videos, machinima and later meme edits, often alongside other shooter callouts like Enemy Spotted. Its brevity and clear meaning kept it useful long after release, as new players still use it to start pushes without needing any context.