The phrase comes from the viral video known as La Canaca, in which a man launches into a rambling, incoherent rant while being questioned. Clips of his outburst circulated widely in Mexico and across Spanish speaking social media, and short lines were pulled out as standalone reactions. Y a mi esto que became one of the most reused fragments because it sums up total indifference in a few seconds. It remains popular in edits, replies and soundboards where a blunt, funny dismissal is needed instead of a serious answer.