The phrase comes from the viral video known as La Canaca, in which a man launches into a rambling, incoherent rant while being questioned. Clips of his outburst circulated widely in Mexico and across Spanish speaking social media, and short lines were pulled out as standalone reactions. Y a mi esto que became one of the most reused fragments because it sums up total indifference in a few seconds. It remains popular in edits, replies and soundboards where a blunt, funny dismissal is needed instead of a serious answer.
About this sound
The La Canaca clip saying y a mi esto que, from the viral Mexican video, used as a meme reaction when someone shares news you do not care about at all.
It is a short, slurred shout from the La Canaca rant, delivered fast and with annoyed emphasis on every word. The speaker sounds drunk, defensive and completely unbothered, turning a simple dismissal into an exaggerated performance. That mix of confusion and indifference is what makes the clip land. Played over an unrelated announcement or a long explanation, it instantly signals that the listener has checked out, does not understand the point and does not want to. The humor comes from how dramatic the rejection feels for such a brief line.