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The Price Is Right is the long-running American television game show that premiered in its current form in 1972, famous for announcer Johnny Olson calling contestants to 'come on down' to Contestants' Row. The upbeat theme music behind the call dates to the show's 1970s era, when its brassy daytime sound became part of pop culture. Clips of the cue spread through game-show compilations, reaction videos and memes, and creators still use it as shorthand for being chosen, winning a prize or getting the spotlight.
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The iconic 'Come on down' cue from The Price Is Right game show, with its bright 1970s fanfare. Creators use it to summon guests, reveal prizes or hype big wins.
This is the classic 'Come on down' moment from The Price Is Right, the cue that calls the next contestant to the stage. A bright, brassy 1970s game-show fanfare rolls underneath the announcer's famous invitation, all trumpets, rhythm and pure daytime-TV energy packed into about three seconds. The sound is instantly recognisable, cheerful and a little over the top, which is exactly why it lands. Drop it over any clip and viewers immediately feel the rush of being picked from the crowd, the spotlight swinging their way as the music swells.
