Guitar Hero launched in 2005 as a rhythm game in which players used a guitar-shaped controller to match notes on screen, and failing a song became one of its most memorable moments. The abrupt fail sound travelled beyond the game as players clipped it for videos, streams and edits, where it quickly signalled a botched attempt without needing gameplay footage. It remains popular because that association is immediate for a generation raised on rhythm games, and because a half-second sting fits neatly at the end of a short clip.