The fanfare is associated with Universal Pictures, the Hollywood studio whose globe logo has opened films for over a century, with the theme rewritten and re-recorded in several versions across the decades. Short clips of the music spread through video editors and soundboards because the opening is instantly recognisable even without the logo on screen. Creators borrow that shared recognition to frame ordinary footage as a major premiere, and the contrast between the grand orchestral swell and everyday content keeps the sound in regular use for parodies, intros and reveals.