Place it as the punchline after a short setup about Cruzeiro, then follow it with a Sad Trombone when the joke is about a defeat, or a Sitcom Laugh Track when the group is already laughing. Save Ka-Ching for a separate money joke so the two do not compete.
Sobre este som
This is a short Portuguese football joke clip, lasting about six seconds, built around an excited voice saying look how cool, followed by a cash register sound. It feels playful and teasing, like a punchline aimed at Cruzeiro supporters in a friendly argument. The clip comes from Pelada na Net, a Brazilian football humour source.