The clip is built around a short French phrase associated with rapper Lacrim, whose blunt, street-influenced delivery made the line easy to lift out of context and reuse online. As a reaction sound, it travelled through short-form video and meme edits, where French-speaking creators used it to call out absurd behaviour, wild claims and moments that felt too much to believe. Its appeal has lasted because the phrase is instantly recognisable even to listeners who do not speak French, and because its tone does the joking for the editor.