Ultar is Brazilian gamer slang for activating a character's ultimate ability, and 'para de ultar' became a running joke among players tired of teammates wasting theirs. The phrase spread through gaming streams, Discord calls and short clips, where the exaggerated frustration made it instantly quotable. Even people who have never played a MOBA use it as a punchline for any moment someone overreacts or burns their big move at the worst possible time, which keeps it circulating in gaming meme culture.