The phrase comes from Mexican boxing television, from a Box Azteca broadcast narrated by Zar Aguilar. Box Azteca is known for passionate live commentary, and short exclamations like this are often clipped and shared separately from full fights on social media. The line ajá vaya impacto poderoso, paired with the tag está noqueado, became a reusable reaction for knockout moments beyond boxing. Its appeal is the authentic ringside energy, which Spanish speaking creators now borrow for sports edits, gaming clips and meme videos about powerful hits.