The origin of this clip is not clearly documented, so it circulates online mainly as a short reaction sound rather than as a clip tied to a known film or show. It spread through user generated soundboards and meme edits under misspellings of Albanian, which is why searches vary. Its appeal is its brevity and intensity, similar to other short reaction clips such as the bruh and scream meme sounds. Creators reuse it as a reusable punchline for frustration and disbelief, and the harsh, distorted shout remains recognisable even when cropped tightly into fast edits.