Among Us, developed by InnerSloth and released in 2018, became a global hit in 2020 as streamers and friends played its social deduction matches online. The word amogus grew out of that boom as a playful, misspelled nickname for the game and its bean-shaped crewmates, spreading through TikTok, YouTube and Reddit edits that turned any suspicious shape or moment into a joke. It remains popular because the reference is instantly understood by a huge online audience, even by people who have never played the game.