Among Us is a social deduction game from InnerSloth, first released in 2018 and propelled to worldwide popularity in 2020 by streamers and short-form video creators. In matches, crewmates complete tasks while impostors secretly eliminate them, and the death moment quickly became shorthand for betrayal in memes. Clips of kills, emergency meetings and ejections spread across TikTok and YouTube, where the short sound was reused as a reaction to being caught out. It remains popular because almost any audience recognises the game instantly, even without playing it.