Among Us is a social deduction game developed by InnerSloth and released in 2018, which surged in popularity in 2020 through streams and short videos. Ladders were added with The Airship map in 2021, giving crewmates a new vertical way to move between areas. The short ladder down effect became a reusable editing sound outside the game because it clearly signals downward movement in less than a second. It is now dropped into gameplay highlights, parodies and meme edits whenever a character needs to descend, hide or get away quickly.